# Target-group analysis for hotels > URL: https://furnirent.com/en/guides/target-group-analysis-for-hotels > Language: en --- # Target-group analysis for hotels Who are your guests — and whom would you like to reach in future? A well-founded target group analysis is the basis for successful marketing and the right furnishing for your rooms. This guide takes you to your hotel’s target group analysis in three steps. [Submit a Request Now](https://furnirent.com/en/contact) [Guide as PDF](https://furnirent.com/en/wp-content/uploads/2026/07/furnirent-ratgeber.pdf) ![](https://furnirent.com/wp-content/uploads/2026/07/zielgruppenanalyse-hotels-ratgeber-hero-320x320.avif) ![Dekoratives Hintergrundelement](https://furnirent.com/wp-content/themes/theme-4eck/build/images/design/element-04.svg) ## Why a target group analysis pays off ### Guest satisfaction begins with knowledge Guest satisfaction is the foundation of business success. To secure it, you need to know who your guests are and what they expect. That’s exactly what the target group analysis delivers: a clear picture of your guests, their needs and their behaviour. This knowledge pays off twice over. It enables targeted marketing that appeals to the right guests — and it helps you tune your rooms and offerings optimally to your guests. Business travellers have different requirements from families with children. The analysis is especially valuable before a renovation. Those who refurbish can reposition themselves and tailor the rooms specifically to a desired target group — from the workspace for business travellers to the hard-wearing family room. This turns an investment in furnishing into an investment in the right positioning at the same time — and thus into occupancy and return. ![Dekoratives Hintergrundelement](https://furnirent.com/wp-content/themes/theme-4eck/build/images/design/element-03.svg) ## Your target group analysis in three steps ### Define, understand, survey Step 1 – Define your target group: Describe your guests using demographic and socio-economic characteristics such as age, gender, income, origin, marital status and occupation. As you do so, also consider which target group you would like to appeal to in future. Step 2 – Understand consumer behaviour: Clarify why, when and through which channels your guests book. What needs do they have (relaxation, action, time with the family)? What is the motive behind the purchase, and who influences the booking decision? Step 3 – Survey your guests: Now comes the gathering of information. Use verbal surveys (for example at check-out), written questionnaires in the room or at reception, as well as digital surveys via your website or email. A tip from practice: small incentives such as vouchers or a prize draw noticeably increase the response rate — and give you more reliable results. ## Hotel rooms & lounge areas tailored to the target group by furniRENT ![](https://furnirent.com/wp-content/uploads/2026/07/hotelzimmer-zielgruppe-01-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/07/hotel-badezimmer-zielgruppe-01-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/06/gold-rain-residence-referenz-furnirent-05-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/06/hotel-alpina-referenz-furnirent-06-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/06/hotel-bergland-referenz-furnirent-01-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/06/hotel-bergland-bauphase-2-referenz-furnirent-05-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/06/hotel-bergland-speisesaal-referenz-furnirent-04-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/06/hotel-bockelmann-referenz-furnirent-02-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/07/hotelzimmer-zielgruppe-01-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/07/hotel-badezimmer-zielgruppe-01-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/06/gold-rain-residence-referenz-furnirent-05-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/06/hotel-alpina-referenz-furnirent-06-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/06/hotel-bergland-referenz-furnirent-01-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/06/hotel-bergland-bauphase-2-referenz-furnirent-05-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/06/hotel-bergland-speisesaal-referenz-furnirent-04-320x180.avif) ![](https://furnirent.com/wp-content/uploads/2026/06/hotel-bockelmann-referenz-furnirent-02-320x180.avif) [Discover more references](https://furnirent.com/en/references) ## From analysis to the right furnishing ### Translating knowledge into furnishing A target group analysis only unfolds its value once you put the findings into practice. Business guests need a functional workspace, fast Wi-Fi and quiet rooms; families need more space, durability and storage; wellness guests need high-quality textiles and atmosphere. Those who consistently tune the furnishing to the defined target group increase satisfaction — and with it reviews and recommendations. With renovations too, keeping an eye on the target group pays off: it prevents costly wrong decisions and ensures that every euro invested ends up where it has the greatest effect. Our practical tip: combine the target group analysis with a profitability calculation. That way you set up your property not only in a guest-oriented way but also in a way that makes economic sense. ## From analysis to the finished room — with furniRENT furniRENT translates your target group into rooms that fit: we advise on positioning and concept and furnish your hotel rooms on schedule, at a fixed price and while the hotel stays open. Serving owner-run hotels throughout the DACH region and South Tyrol since 2002. Advice on concept and positioning Rooms & bathrooms that suit the target group Everything from a single source On schedule and at a fixed price [Contact us](https://furnirent.com/en/contact) [To hotel consulting](https://furnirent.com/en/hotel-consulting) ![](https://furnirent.com/wp-content/uploads/2026/07/zielgruppenanalyse-hotels-ratgeber-kontakt-320x320.avif) ## Frequently asked questions about target group analysis ![](https://furnirent.com/wp-content/uploads/2026/07/furnirent-kontakt-daniel-pfeifer-4-320x320.avif) ### Contact us You know which guests you want to appeal to — we know how to align a property coherently with that. Let's talk about it: by phone or email. Daniel Pfeifer [+43 4242 222 390](tel:+434242222390) [beratung@furnirent.com (öffnet E-Mail-Programm)](mailto:beratung@furnirent.com) What is a target group analysis for hotels? A target group analysis determines who your guests are, what needs they have and how they book. It forms the basis for targeted marketing and furnishing that fits your guests exactly. How do I carry out a target group analysis? In three steps: define the target group using characteristics such as age, income and origin, understand consumer behaviour (why, when and through which channels bookings are made) and survey your guests — verbally, in writing or digitally. Which characteristics describe a hotel target group? Above all demographic and socio-economic characteristics: age, gender, income, origin, marital status and occupation. In addition, the reason for travel, needs and booking behaviour count. How do I increase the response rate in guest surveys? With short, simple questionnaires and small incentives such as vouchers or a prize draw. The right timing too — for example at check-out or by email after the stay — improves the response rate. How does the target group analysis help with furnishing? It shows what matters to your guests, how long they stay on average and makes the furnishing plannable: business guests need a workspace, families need space and durability, wellness guests need atmosphere. This way you invest in a targeted way rather than missing the mark.